About Us

We are The 1X Brand.
Born from the streets, built on pride. We create apparel that speaks louder than words—a statement for everyone who carries their roots like a badge of honor.

Where you’re from isn’t just a place. It’s your foundation. Your hustle. Your heartbeat. It’s the block you grew up on, the culture that shaped you, the story only you can tell. And we make sure you tell it loud, proud, and real.

Every piece we drop is more than clothing—it’s identity. It’s for the ones who move different because they’re built different. For the people who own their city, their borough, their neighborhood. For those who never forget where they came from.

The 1X Brand stands for authenticity, community, and self-expression. From New York to the world, this is your flag. Your city. Your story. Rep it unapologetically.

This is The 1X Brand. One time for your roots. One time for who you are.